We started Diamond Evolution with a simple question in mind: What does the future of diamonds look like? Taking a deep look into the industry, we came to the conclusion that the future we saw wasn’t the future we wanted. We wanted optimism, green forests and a better tomorrow where diamonds are available for everybody. Lab Grown Diamonds provided the future we were looking for. By partnering with forest initiatives, we wanted to create a brand that put the environment first. Lab grown diamonds are high-quality certified diamonds, produced through cutting-edge technology replicating the formation of a natural diamond. They have the same physical, chemical and optical properties as a natural diamond, with an equally brilliant sparkle. Like a natural diamond, lab grown diamonds are evaluated using the 4C's - cut, clarity, colour and carat.